Investing in Market Savvy Minds
15 minutes stay.
1.3%
+
₪1,848,391
Opening Rate
₪62,330
Closing Rate
₪62,510
Trade Volume
₪4,181,510
About Us
Mimun Yashir is a true visionary. We are proud to have revolutionized the way private customers obtain loans. We continue to be among the leaders in the vehicle loan market, maintaining our status as one of Israel's foremost consumer credit companies.Financial Data and Public Disclosures
Let's Discuss the Figures
Stock Price
15 minutes stay.
1.3%
+
₪1,848,391
Latest Rate (in 0.01 NIS)
₪62,510
Opening Rate
₪62,330
Closing Rate
₪62,510
Trade Volume
₪4,181,510
We are thrilled to share our journey and milestones; from the moment we’ve conceived our groundbreaking idea until we’ve become one of Israel’s leading Nonbanking consumer credit companies
Our Team
Eran Golan
CEO
Eran Golan
CEO
Eran Golan joined Mimun Yashir's senior management in 2017 as VP of Business Development and Credit, later advancing to Deputy CEO of both Mimun Yashir and its subsidiary, Mimun Yashir Real Estate and Mortgages. In January 2024, he was appointed CEO of Mimun Yashir.
Oran Shkadi
CFO and Director of Financial Business Development
Oran Shkadi
CFO and Director of Financial Business Development
Oren Shkedi joined the senior management team of Mimun Yashir in 2010 and since then he has successfully led the company’s ongoing financial and accounting management team, as well as business development in these areas.
Shmulik Bar Chen
CEO of Mimun Yashir Mortgages
Shmulik Bar Chen
CEO of Mimun Yashir Mortgages
Shmulik Bar Chen began his career at Mimun Yashir right with its establishment in 2006. As one of the founding members of the management team, he was a key partner in transforming Mimun Yashir into one of the leading non-banking credit companies in Israel.
Ronit Peter Ben David
CTO
Ronit Peter Ben David
CTO
Ronit is part of the team leading Mimun Yashir, since its establishment in 2006. She is responsible for establishing the technological system and developing products and projects, while integrating new technologies, examining startup companies for the company’s technological system, etc.
Adam Shabo
CSO
Adam Shabo
CSO
Adam joined Mimun Yashir in 2010, after years as a statistics and mathematics lecturer. At Mimun Yashir, he took an active part in the company’s flagship projects, leading strategic business changes that upgraded the consumer credit sales domain in the automotive sector.
Sarit Radin
CMO
Sarit Radin
CMO
Sarit Radin joined Mimun Yashir in 2021, bringing over two decades of marketing and strategy experience from Israel's leading corporations.
Liraz Hakmon
CRO and Legal Advisor
Liraz Hakmon
CRO and Legal Advisor
Since joining Mimun Yashir in 2007, Liraz Hekmon has been an integral part of the team. Liraz started out in sales, where she set up the company's customer service center, sales support system, and back-office operations.
Liat Shmueli Lichtenstein
CHRO
Liat Shmueli Lichtenstein
CHRO
Liat Shmueli - Lichtenstein joined Direct Finance in 2008 and has been outlining the company’s human resources strategy and policy since then. In her position, she helps managers at all levels achieve their business goals through close quarters accompaniment and consulting, builds development plans, and ensures employee well-being. In parallel, she also manages the payroll and logistics departments.
Liat Zan-Gazit
Internal auditor
Liat Zan-Gazit
Internal auditor
Liat is the internal auditor of the organization and of the companies in the group, including Tzur Shamir Holdings, Bitu’ach Yashir Financial Investments, Edgar Investments and Nima.
Kfir Amado
COO
Kfir Amado
COO
Kfir joined Mimun Yashir in 2009 and immediately stood out due to his unique ability to combine business vision, technological innovation, and a holistic view of the customer experience.
Our Formula for Success
MEGA DATA
Our investment in AI technologies provide us with vehicle loans data that is unique in terms of scope and depth. With information form over 300K loans connecting cars, buyers and sellers, we boast a vast volume of information
KILLER PROCESS
We have developed the ability to identify weaknesses in the market’s existing solutions, and to formulate enhanced work processes in all company departments: sales, underwriting, finance, collection, customer service and operations
DISRUPTOR BY DNA
Human capital and entrepreneurial spirit are essential characteristics of all company employees. We work with a constant ambition to improve and upgrade every each and every element, from operational processes to strategic initiatives
Mimun Yashir Mortgage
Established in 2019 under CEO Eran Golan, Mimun Yashir Mortgages elevated the non-bank mortgages field by combining cutting-edge technology with enhanced service standards. Our success is built on expert distribution channel management, distinctive broker partnerships, secure credit management, and innovative underwriting approaches.
Development of Net Profit
Mimun Yashir is the controlling owner of Mimun Yashir Mortgages along with Menora Mivtachim Group which holds 15% of its shares. Our operations are authorized by the Capital Markets, Insurance and Savings Authority. Financial data based on reports from September 30, 2024 (In Millions of NIS)
Mortgages Portfolio
Mimun Yashir Mortgages maintains an A3 credit rating from Midroog. In 2024 it has achieved two significant milestones: Issuance of a debentures series listed for trading on the institutional investors' trading system (Corporate Bonds) Sale of a mortgage portfolio through private securitization, with the primary tranche acquired by institutional investors as part of the company’s strategy. Financial data based on reports from September 30, 2024 (In thousands of NIS)
Beyond Financing: Your Complete Automotive Solution
CARWIZ
CARWIZ is an innovative digital platform that connects buyers seeking second-hand cars with vehicle dealerships all over Israel. The platform matches the right car using extensive data collected from various sources. Results are presented in a convenient and user-friendly manner, and most importantly, the data is unbiased and reliable.
Auto Magazine
Auto Magazine was established in 1986 and has since become a leader in the field of automotive in Israel. The magazine provides in-depth reviews, vehicle comparisons, news and road tests of new and used cars. And that's not all. the Auto website also provides pre-purchase consulting services for new or pre-owned cars. Over the years, Auto has expanded itself to digital media, and at present, it continues to lead with quality content for car enthusiasts, drivers and buyers.
Innovation, Growth and Technological Agility – An Overview of Our Performance in 2024
Driving Financial Success in Israel
Direct Finance, publicly traded on the Tel Aviv Stock Exchange, stands at the forefront of Israel’s consumer credit market. Our dual expertise in facilitating car purchase loans and providing competitive mortgage options sets us apart as leaders in financial innovation and resilience. Our commitment to advanced solutions and technological agility has fueled an impressive annual growth rate of approximately 9.2% over the past five years. Our net profit CAGR in 2019-2024 (2024* normalized).
* CAGR of the net profit in the years 2019-2024 (2024 normalized).
2024 at a Glance*: Steady Growth and Expansion
Loan Portfolio Surge: Our balance sheet reflects a robust increase, with the loan portfolio escalating to an estimated $2,172 million from $1,976 million in Q3 2023. Loan Volume: From January to September 2024, we’ve provided loans totaling $1,713 thousand, marking a 5.09% decrease over the same period last year, due to risk appetite reduction. This data is presented based on the dollar-shekel exchange rate as of September 30, 2024.
* The data is presented according to the dollar-shekel exchange rate as of September 30, 2024.
Key financial metrics*
*The data is presented according to the dollar-shekel exchange rate as of September 30, 2024.
**Calculated as the dividend disturbed in the relevant quarter divided to the stock price in the last day of the quarter.
Significant events during the statement period
The Iron Swords War, which broke out in October 2023, exerted significant and adverse effects on the Company’s results due to a decline in new loans and a significant increase in credit loss expenses. However, from January to September 2024, new loans volume and credit loss expenses returned to their pre-war levels (loans taken, improvement in credit loss levels and continued growth in the mortgages market).
Mortgage Momentum
In the third quarter of 2022, we proudly unveiled our mortgage division, setting a new market standard with our tailored financial solutions. We've since seen exponential growth, a testament to our market-responsive solutions. As early as Q3 2024 the mortgage division’s net income amounted to 2.5 million, compared with 0.11 million in the previous corresponding quarter.
A Hybrid Model of Financial Innovation
Our hybrid financial model sets us apart, combining direct lending with strategic loan assignments. This approach has allowed us to assign over $9,164 million in loans since inception. From January to September 2024, revenues from loan reappraisals soared to $51.3 million, a 9.5% increase from the period of January-September 2023, reflecting our dynamic and responsive market strategy.
Invest in Direct Finance
With Direct Finance, you're not just investing in a company but in a philosophy of continuous growth and innovation. We invite you to join us as we redefine consumer credit in Israel and deliver sustained value to our investors. Choose Direct Finance, for a partnership that grows with you.
More Information
Institutional: 32.39%
Public holdings: 23.53%
Employees856
As of February 1st, 2025