The People of Mimun Yashir

Liraz joined Mimun Yashir in 2007 and, from the very beginning, was a key figure in the team that led the company to success. She began her career in sales, but quickly demonstrated exceptional management skills and was responsible for establishing the customer service center, the sales support system and the back office department – three major milestones in the company’s development.

Today, in her position as VP of Risk Management and Legal Counsel, Liraz brings a unique combination of in-depth business understanding with broad legal and regulatory knowledge. She leads significant business initiatives, manages complex negotiations with partners and suppliers, and oversees legal and regulatory relationships with various Government Ministries.

Liraz believes that effective risk management is not just a tool for protecting a company’s stability, but an engine for smart growth and accurate decision-making. 
Her motto: “Success is 1% inspiration and 99% perspiration.”

And after work?
Liraz lovingly raises a wonderful family and finds balance and freedom in surfing.