The People of Mimun Yashir

Sarit Radin joined Mimun Yashir in 2021, bringing over two decades of marketing and strategy experience from Israel's leading corporations.

Her distinguished career includes leadership roles as Head of Research and Development at Bank Leumi, Management Board Member at Synergy, a marketing strategy consultancy, and Head of Research and Strategy at Bank Mizrahi Tefahot. Most recently, she served as Chief Marketing Officer at Carraso Motors Group (now Freesbe), where she led the company's digital transformation.

Her unique combination of financial and automotive sector expertise provides valuable market insights to Mimun Yashir, driving both brand growth and business expansion. Sarit's marketing approach blends analytical rigor with creative thinking, spearheading cross-departmental initiatives in strategic planning, brand building, and digital innovation.

Beyond her role at Mimun Yashir, Sarit is an active marketing lecturer at academic institutions and industry events, serves as a judge for Marketing Association competitions, and nurtures her passion for literature and long-distance running.