The People of Mimun Yashir

Kfir joined Mimun Yashir in 2009 and immediately stood out due to his unique ability to combine business vision, technological innovation, and a holistic view of the customer experience.

Serving in a range of positions, Kfir transformed the Collections, Credit and Customer Service Department into a significant segment of Mimun Yashir’s business growth. Furthermore, Kfir was responsible for developing innovative credit models, establishing strategic relationships with business partners, intensifying the professional approach in service centers, and implementing new technologies to improve service and organizational efficiency.

Kfir’s extensive experience made him the most suitable person to head up complex, trans-departmental projects such as the company’s wholesale trade website and the first automotive auction website of its kind in Israel, which bolsters the relationship with customers.

His comprehensive thinking, ability to execute large-scale projects, and entrepreneurial spirit reflect the excellence and far-reaching impact that Kifir brings to Mimun Yashir.

Kfir is 43 years old, married to Keren, the proud father of three sons, and an avid basketball player.